Publication date
Finnish edition 2014; English e-book edition 2015
Format info
256 pages

Why We Fear

Pelon hinta

Why We Fear gets to grips with the essence of fear in life and in business.

Why We Fear uncovers the mechanisms of fear and the huge role this often misunderstood emotion plays in our daily lives. At the same time, it dismantles fear into understandable and actionable parts. When fear is divided into its constituent parts, the hidden workings of fear and fear based habits become visible. In this way, the book charts a road-map for how to deal with this often destructive emotion, and the heavy cost of fear in life and in business.

Fear has always been at the very core of human experience, and yet people generally seem to believe that it is a force of nature outside their own control. Fear is often seen as a mystical, poorly understood influence that creeps up on us at the worst possible moment, wrecks our performance, dulls our wits, and makes our lives shrink. Why We Fear robs fear of this mystique. In addition, as Henkka Hyppönen points out, fear is not always a disastrous and destructive force. Sometimes, a little injection of fear helps us to perform better as individuals and as teams.


Reading material

Finnish edition
English edition


Praise for the book

“Henri Hyppönen’s writing is as lyrical as his name. Smart and entertaining, Why We Fear is part detective story, part handbook on how to understand, master and make use of this most basic of human emotions. Hyppönen helps us turn the fear we fear into our secret power to bring to work, to play and to life. An extraordinary achievement.” – Ira Chaleff, Author of the award winning books The Courageous Follower and Intelligent Disobedience

“Hyppönen’s writing style is compelling. He’s stories are interesting, detail filled and his conclusions are well grounded. Hyppönen’s book offers also pragmatic tips on how to control fear both on individual and organisational level.” – Panu Petteri Luukka in

“A fascinating book by Henri Hypponen, entitled Why We Fear, makes the case that fear has a double-edged character: it ensures our survival by enabling us to respond to threats but keeps us from achieving our goals when life’s desirable challenges feel too threatening.” – A quote from Brett Steenbarger’s article Living Fearlessly By Facing Our Fears in