Representing the best
Finnish authors abroad
Finnish authors abroad
Why do some companies fail despite having the opportunity to succeed, while others are able to shape their own future?
In Observe, Think, Act, business leader Risto Siilasmaa argues that the difference lies in three essential capabilities: the ability to observe reality clearly, think deliberately, and act decisively. While most leaders recognize the importance of all three, few excel at them simultaneously, and even fewer build organizations that can do the same.
In an era where AI is compressing decision-making cycles and uncertainty has become a permanent condition, weaknesses in the leadership loop can prove costly. Companies repeatedly fall into the same pattern in which they see reality too late, misinterpret what they see, and fail to turn insight into action. Siilasmaa argues that observation, thinking, and action are not personality traits but capabilities that can be systematically developed and strengthened at both the individual and organizational level, with AI serving as a powerful accelerator.
Drawing on original research of 200 organizations, including 100 successes and 100 failures, the book introduces a practical framework and actionable tools for building strategic agency — the ability to shape outcomes rather than merely react to them. The findings challenge conventional management thinking, revealing that the drivers of success are fundamentally different from the factors that prevent failure.
English manuscript
Finnish translation
Finland: Tammi (orig.)
Estonian: Äripäev
Greek: Anubis
‘Drawing on decades of experience and using real-world examples, Risto Siilasmaa delivers a powerful lesson in why even the smartest organisations fail, and how they can learn to succeed. Observe, Think, Act offers a clear and practical framework for navigating uncertainty, making better decisions, and harnessing AI. An insightful book for anyone who wants to lead rather than merely react to change.’ —Elena Papadopoulou, publishing editor, Anubis Publications, Greece
‘We are delighted to add Risto Siilasmaa’s new book to our selection. Drawing on his first-hand experience leading Nokia through crisis and transformation, as well as original research into 200 corporate successes and failures, Siilasmaa offers a practical framework for strengthening strategic leadership in the age of AI. As Aripaev’s books are specifically aimed at leaders and decision-makers, this book is a particularly strong fit and a valuable addition to our portfolio.’ —Karen Schmidt, editor of Äripäev Publishing, Estonia
